NYC PUBLIC

ADVOCATE CAMPAIGN

The Situation

New York City is getting harder and harder to live in, and for many of us, it’s impossible. We are currently living in a city that is driven by crisis, not bold ideas.

People have historically come to New York City to “make it” here, so why does it feel so difficult? Rafael Espinal ran for Public Advocate to to take back the city and push it forward.

The Solution

As an underdog in the campaign, Rafael's team needed to make a strong impression across the city. The field and digital strategy made sure content was going out on a daily basis. I was brought on to ensure the rapid response design needs were met at the highest level. 

My role: Graphic Design