MY CHILD. MY CHOICE.

The Situation

Similar to Elevate Chicago, My Child. My Choice. is a parent coalition fighting for education equity in Connecticut. Rallying behind Dr. Steve Perry, the brand needed a bold voice - even demanding at times. 

The Solution

Everything about the My Child. My Choice. brand is rooted in the goal to take action, starting with the name. It was important that we give power back to the families. Through beating-the-odds messaging and strong photography, we created an identity that felt bold, actionable, and ready to fight.

My roles: Brand Identity, Brand Messaging, Event Producer, Design, Photography, Video