The Situation

Chicago is facing an education crisis. Misinformation and bureaucracy red tape make the issue hard to follow and impossible to solve. Families are left frustrated without a clear path forward. Elevate Chicago set out to fix that, creating an parent driven coalition with a clear goal to ensure all kids get the education they deserve.

The Solution

We created a brand around the idea of empowerment, focusing our efforts on motivating families to take charge of their children's futures. With a grassroots approach and parent driven content, we were able to create a positive outlet in a space tainted by injustice. 

My roles: Brand Identity, Brand Messaging, Event Producer, Design, Photography, Video

Design & Animation Team: Jessica Silver, Alexandra Borrelli