The digital age is changing the way we look at philanthropy. Non-profit organizations depend less on large dollar donations and more on small, consistent contributions. At the same time, millenials, now the largest demographic in the American workforce, are looking for ways to make meaningful impact. DonorUP connects users with causes important to them and turns philanthropy into a social experience.
It needed a notable brand that would drive engagement.
Those wanting to make a difference often have a difficult time finding where to start. DonorUP isn't your grandparent's foundation gala and we needed to show that. With an incredibly frank approach and a bit of wit, we were able to create a rallying brand that urged every user to become a change agent.
My roles: Brand Identity, Brand Messaging, Design, Photography