I AM JULIANA

The Situation

Since 2015, 21 young people from across the country have been suing the federal government for violating their constitutional rights to life, liberty, and property by knowingly contributing to climate change for over five decades.

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Like Brown v. Board of Education did for civil rights, Juliana v. United States has the potential to become the landmark climate change case of our country’s history. The brand needed to represent the strong voices behind this case.

The Solution

 At the heart of Juliana v. United States are the 21 youth. It was important to keep them at the center of the branding. We choose silhouettes against bold, modern backgrounds to emanate their strength. From there multiple iterations were created showing the scope and impact this case has on all of us. #IAmJuliana

My roles: Brand Identity, Design, UI Design