The Situation

The meal delivery category lives in extremes - there are apps to provide fast food with cheap ingredients, and then too involved, full-prep services. Michelle at Busy Bee Organics saw this discrepancy and wanted to bring healthy meals using local ingredients to those in Jersey City. Best of all, for those busy workers coming home from Manhattan, there is no prep involved! 

The Solution

We partnered with Michelle at a time when her company was transitioning from a small one-woman-show to a full meal prep machine. She wanted her brand to reflect this growth and better represent her vision. We worked side-by-side to design her new brand, shoot photography, and launch her first ever product line.

My roles: Brand Identity, Design, Photography

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